Companies
Ventures we start and stay with.
The future is something people make. One company, one home, one table at a time.
ASH North is the holding company for the ventures we start, the places we build, the tools we make, and the people we back.
The name. ASH is the family at the heart of it. North is a direction, not a destination.
Narrative violations
The best work contradicts the story.
Technology pulls people apart.
Tools that bring people back to the table.
Beauty is a luxury.
Beautiful spaces should be ordinary.
Atoms are too hard.
Homes, air, and food deserve our best builders.
Capture attention.
Give people their time back.
Move fast. Exit faster.
Build to last a generation.
Doing good means settling.
Care and excellence are one discipline.
After Bedrock's letter on narrative violations.
What lives here
Four kinds of work. One home.
Places
Homes, saunas, and rooms for gathering.
Systems
Tools that give people agency, not distraction.
Capital and counsel
Patient backing for founders building something humane.
How we build
Three ways to build. We choose the third.
Take
I win, you lose
Trade
We both win
Restore
We give, everyone wins
- Products that serve
- Stories told truthfully
- People, not resources
- Value that is shared
- Partners as neighbors
- Ambition held loosely
Shaped by The Redemptive Business from Praxis.
A rule for the work
Habits that keep the builder whole.
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Time
Rest one day in seven.
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Money
Live simply. Give freely.
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Imagination
Make more than we consume.
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Decisions
Go slow on what matters.
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Power
Open doors for others.
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Community
Stay present to people.
Adapted from A Rule of Life by Praxis.